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Nouria Energy Beams With Quality, Expands Brand Into Packaged Bakery

Date: 3/3/22
Worcester MA- Nouria Energy, one of New England’s largest c-store retailers, has expanded its private label brand my nouria into freshly packaged baked goods, creating a complementary pairing for commuters and guests stopping by for a treat with their freshly brewed coffee.

Nouria heavily invested in development, sourcing quality ingredients, and reputable partners while conducting multiple taste tests to ensure products exceled in criteria which resulted in delectable items that include fresh ingredients and iconic American staples such as Reese’s ® and Nestle® Tollhouse ®. Ranging from cake, muffins, Danishes to cookies and brownies, the collection has something to satisfy every sweet tooth. Moving over to its own brand also enabled Nouria to introduce 6 additional flavors versus its previous assortment as well as great value for the quality. The snacks are conveniently merchandised next to the fresh brewed coffee station.

Since launching the Nouria Brand in 2018, the c-store chain has focused on expanding key categories that highlight fresh ingredients and quality at great value to ensure the offerings are consistently exceptional, satisfying, and innovative. In addition to my nouria products that offer everything from lip balm, water, salty snacks, and healthy trail mixes, they also offer nouria’s kitchen, café nouria, and most recently nouria branded fuel.

Kristine Modugno, Director of Category Management, and an industry veteran with over 25 years of private brand development, leads the charge in innovation for best-in-class shopping experience with a focus on nouria brands. “We are extremely proud of the nouria brand” Kristine stated. “Our brand starts and ends with our people, communities, and guests, so we do not take it lightly when selecting items on which “we put our name”. Private label products are gaining market share and we are excited to expand our offerings with highly regarded nouria products.”

About Nouria Energy:
Founded in 1989 by Tony El-Nemr, Nouria Energy is one of New England’s largest and most trusted family- owned and operated convenience stores and fuel retailers. The company owns 170 convenience store locations of which 150 are company operated, 56 Golden Nozzle car washes, 2 Lube centers, an award winning Whately Diner and a successful wholesale business.

For more information about Nouria Energy, offerings, and store locations, visit and follow-on Facebook, Instagram, and Twitter.