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nouria brands

As part of one of New England’s largest and most trusted family-owned and operated convenience stores and fuel retailers, our family of brands compliment nouria’s core values and commitment to our customers.

F.L Roberts

F.L Roberts is a large, multi-division company with retail operations located in Connecticut and Massachusetts. Founded in 1920, the Company has expanded from a single automotive and tire store to an organization with more than 60 retail profit centers. The Company’s divisions and business lines include: 28 convenience stores/gas stations and truck re-fueling facilities and 22 car washes locations.

Golden Nozzle

Golden Nozzle Car Wash started in the 1970’s as a complement to the other motoring public businesses owned by F.L. Roberts & Company, headquartered in Springfield, MA. The name ‘Golden Nozzle’ derived from the color of the gas station pumps at F.L. Robert gas stations in Western Massachusetts. In the fall of 2016, Nouria Energy acquired F.L. Roberts & Company’s 26 convenience store and 22 Golden Nozzle Car Wash locations. The chain has become the gold standard for car care in the region and continues to open and rebrand existing car wash facilities in five New England states. Golden Nozzle’s successful monthly wash membership program began in 2008. Members of the monthly wash program enjoy unlimited car washes at any Golden Nozzle locations in Massachusetts, Connecticut, Rhode Island, Maine and New Hampshire.

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Lil Mart

Lil’ Mart is a chain of convenience stores in the Northeast. many stores are open 24 hours a day for customer convenience. its competitive advantage is its clean and bright image, prominent fuel brands and strong neighborhood presence with friendly service and products that local customers want.

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