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about nouria

nouria is a conglomerate company made up of best in class convenience stores, state-of-the-art carwash locations, fuel wholesale and transportation operations.

our quest is to deliver the ultimate customer experience

nouria owns 137 c-store locations, 46 Golden Nozzle carwashes; an award winning Whately Diner; a successful wholesale and logistics business; and supplies fuel to a network of nearly 150+ dealers.

2019 marks an inflection point in our company’s history—the launch of our new nouria brand of which we’re so proud. Built on our five team-centric pillars: educate, empower, inspire, incentivize and instill accountability at levels of the organization– and a mission to delight our customers during every visit, the nouria brand reflects our strategic direction as a vibrant and relevant retail brand.

As we continue to build on an enduring legacy of success, we are elevating the nouria mission to stay ahead of today’s consumers’ ever evolving needs and habits.

To this end, the new nouria stores’ offerings are customized to reflect those needs and wants. Our product offerings include a wide selection of fresh, healthy foods, new- age beverages and snacks, café nouria hot and iced coffee, espresso drinks, wide variety of pastries, parfaits and fruit cups.

Our unique brand architecture, eye-catching, inspiring artwork, community-inspired graphics; brighter, more spacious layouts, seating and free WiFi service, reflect our quest to deliver the ultimate customer experience. Check out your neighborhood nouria store and tell us about your experience.

our values


invest in our people through commitment to training and education to ensure their success.


provide our front-line ambassadors the authority to delight our customers every interaction.


inspire and motivate our team and peers daily.


recognize high performance through positive feedback, career opportunities, and competitive compensation.

instill accountability

hold one another responsible to our goals, standards and expectations.

our story

The nouria story is the quintessential American dream. And like so many other successful American stories, ours began with a dream that included tremendous hard work and a dose of good luck. Tony El-Nemr founded Nouria Energy Corporation in 1989, when he purchased an underperforming service station in Auburn, Massachusetts. He started nouria with one mission in mind: to build a multi-generational company positioned to continue setting the standards in customer service and employee satisfaction. For Tony, nouria has always been about the people– its valued customers and our associates who eagerly serve them every day.

commitment to quality

If it’s not fresh, it’s free. From our coffee, which is freshly brewed every 2 hours, to our made to order sandwiches, we are committed to providing our customers with the freshest products.

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commitment to community

At nouria, we are proud to be part of the communities in which we operate. From our community inspired graphics to involvement in local charities and events, we are always looking for ways to give back and support our local communities.

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our culture

Our business is about the people. "… I learned a great lesson that has helped me shape my mission for our business today. Our business is about the people! Our valued customers and our associated who eagerly serve them every day. I promised myself that I would build a business on those foundations..." - Tony El-Nemr, Founder, President, CEO

our culture

join the team

At nouria, we want you to achieve your goals in your career path. Whether you're looking for a part time position, store management or a corporate role, nouria is the perfect place for you.

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