Find a Store find a store


nohr-ee-uh | “illumination”, “glow” and “light”

our story


The nouria story is that of the quintessential American dream. Like so many other successful stories, ours began with tremendous hard work and a dose of good luck. Nouria founder Tony El-Nemr has had a passion for the business since 1985 when he worked as a gas station attendant in Medford Ma. It was there that he fell in love with the concept of helping time-crunched guests fill their needs for fueling and snacking in a quick and pleasant manner. Tony founded Nouria Energy Corporation in 1989, when he purchased an underperforming service station in Auburn, Massachusetts. Many chapters later, with hard work and a laser focus on people and exceptional service the dream continues.

our mission

Deliver the ultimate guest experience, creating delight with every visit.

our vision

Build a multi-generational company that sets the standards in guest service and team member satisfaction making us the store, employer, partner, supplier and neighbor of choice.